Whether you’re an ad agency, post-production house or eLearning company looking for high-quality british male voiceover, there are plenty of freelancers out there promising to deliver just that. The task of selecting a voice over artist can feel daunting, but knowing what you’re looking for will help you narrow down the options. Ask for recommendations, read client reviews and request demos to make sure you find the right fit.

The most important thing to consider when choosing a voice over is your audience. How will they respond to the tone? Will it be humourous, serious or emotional? Will it be conversational, informal or dramatic? Will it be a calm, soothing voice or will you need a character-driven, true voice acting performance?

For example, if you’re advertising cologne for men to a middle-aged audience, you will need a tone that connects with and convinces them to take action. This will be different to a commercial that promotes a pain-relieving product for the elderly, which would require a sensitive and caring tone.

Some great examples of a British accent are Sir Patrick Stewart, Stephen Fry and Martin Jarvis who have all used their rich tones to add flair to many radio dramas, audiobooks and animations. Benedict Cumberbatch has a crisp, clear diction that lends itself to roles in both movies and video games. His imposing narration as Martichoras in Smite exemplifies his unique, versatile style that is perfect for character voices and video games. british male voiceover